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Private Revenue Perfins of Western Australia

An Elsmore Coath Howard production

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Section 2 - Commercial Overprints





.a                                 .b

User: Peters (WA) Ltd


Suppilers of Ice and Ice Cream


Address: Cnr Roe St & Melbourne Rd, Perth, WA

Revenue Use:

.a 1941-1943 issue: 1d, 3d.
.a 1966 issue: 3c.

.b 1951-1963 issue: 1d, 3d.

Rarity Scale:


.a 1941-1943 issue: 1d R3, 3d R3.
.a 1966 issue: 3c R3.


.b 1951-1963 issue: 1d R3, 3d R4.

Background: *Peter's was founded in 1907 by American migrant Fred Peters who was homesick for ice cream, which had become a popular treat in the US during the late 1800’s.

Fred Peters was born in, Michigan, USA, in 1866 and on leaving school at 18 he worked as a travelling salesman for a drug company. In 1891 he became a salesman for the Union Manufacturing Co., Ohio, and within three months was the sales manager.

He later had a financial interest in a New York firm, which exported bicycles and parts to Australia. As part of this venture Peters moved to Sydney in 1897 and while in Sydney he married a Canadian, Daisy Stephen. In 1898 the business failed and Peters returned to America, where his father told him, 'Son, the place to find your money is where you lost it'.

This encouraged Peters to return to Sydney in 1899 where he began a business with several agencies including the Union Manufacturing Co. Pursuing his love of ice cream, which was not readily obtainable in Australia at the time, he initially made ice cream at his home in Manly using his mothers recipe, but in 1907 he leased two rooms in an ice factory at Paddington and set up the Peters' American Delicacy Co. Ltd. The company moved to new premises in Redfern in 1923 and business flourished. In a series of company floats Peters established offices in Brisbane (1927), Newcastle, Melbourne, Perth, and Townsville as well as a manufacturing site in Rockhampton, (all in 1929).

In June 1929 the WA arm of the company purchased the shares of the Western Ice Co. and this company was the user of this overprint.

Peters served as a director on many boards but took no interest in politics. He retired as managing director of Peters' in 1936 and died in May 1937.

During the 1930’s Peters became Petersville Australia Limited and later its national headquarters was established at Mulgrave in Melbourne. By the 1960’s it had diversified into many areas of dairy food manufacture and in the 1970’s it merged with H C Sleigh. In the 1980’s the company was taken over by Adelaide Steamship Company (Adsteam) and then later Pacific Dunlop (now Ansell) Pacific Dunlop sold its food assets in the mid 1990s, and the ice cream division was acquired by Nestle.

These take overs and sales excluded the Western Australian (WA) part of the company which continue to operate as Peters Ice Cream and were owned by PB foods until they sold it to New Zealand Diary Company, Fonterra, in 2006. In 2009 Fonterra finally sold the WA Peters operation to Nestlé.

Device: Preprinted.

Related patterns: Refer to other patterns in:

QLD: Other - Section 2 Commercial Overprints: PETERS/ICE/CREAM.a

VIC: Other - Section 2 Commercial Overprints: Peters/ICE CREAM.a

*Australian Dictionary of Biography.



User: Plaistowe & Co Ltd

Confectionary Manufactures

Address: 155 Havelock St West Perth, WA

Revenue Use:

1943-1957 issue: 3d

Rarity Scale:


1943-1957 issue: 3d R4.


Background: *Hugh Plaistowe was born in London and worked in the family confectionary manufacturing business before immigrating to Perth in the early 1890’s.

Once in Perth he joined as a junior partner in the Silver Pan Confectionary Company with senior partner J Hobbs which operated from premises in Marquis St, West Perth.

The company became Plaistowe and Co in 1904 and they later moved to a purpose built factory at 155 Havelock St, West Perth. From their headquarters in Perth the company expanded to establish branches in all States and they extended into the production grocery lines as well as canned food.

Plaistowe died in 1935 but the company was still trading in 1964 after which it may have been absorbed into the Nestle Group.

Device: Handstamp


Related patterns: Nil


* Trove


* State Library of WA



User: Pool Petroleum Pty Ltd

Address: 179 St George's Terrace, Perth

Revenue Use: 

1947 Series 1d

Rarity Scale:

1947 Series 1d R4


Background: Fuel rationing was introduced in Australia on 1 October, 1940. By February, 1942, 8-hp cars were receiving 2 gallons of fuel a month and 30-hp cars 5 gallons.

In early July, 1942, the Commonwealth Government announced that all importers of distributing motor spirit and kindred products in Australia would be re-organised to meet the demands of the wartime national emergency. “The purpose of the new company was to co-ordinate the use of all shore tank accommodation so as to ensure as far as possible the maintenance of maximum stocks of vital (oil) products”.

On 1 August, 1942, the Minister for Supply gazetted regulations covering the formation of Pool Petroleum Ltd which would handle all petroleum products under one brand. The new company commenced operations on 15 August, 1942.

Pool Petroleum Ltd operated on a non-profit-making basis for itself and had a share capital of £5,000. Each company supplied its quota of personnel, depots, vehicles, drums pumps and other equipment. All trade names and brands were withdrawn for motor spirit, lighting kerosene, power kerosene, diesel oil, fuel oil distillate and gas oils. Motor spirit was sold by the new company from pumps branded “pool petrol”. Every three months there was a check of the pooling company’s operations and the sales of oil products balanced so each company obtained a prescribed quota of business.

Products not included by the pooling arrangements included aviation spirit, lubricating oils, diesel and fuel oils for delivery as bunker fuel to ocean going vessels, mineral turpentine and other specialised lines.

M.T. Lloyd, chairman of the Victorian Petroleum Committee and general manager of Commonwealth Oil Refinery Ltd (COR Ltd) became managing director of Pool Petroleum Ltd (incorporated in Victoria) with Melbourne offices at 90 and 163 William Street.

The chairman of the New South Wales Petroleum Committee announced the imminent incorporation of Pool Petroleum Ltd in that state 3 days after the Victorian announcement. Three days later, the same announcement was made by V.L. Meise, chairman of the Queensland Petroleum Committee. A week later, J.S. Mehan of the South Australian Petroleum Committee made an identical announcement.

All companies had “unanimously decided to co-operate in sacrificing their individual marketing interests for the duration of the war in order to facilitate the service of Defence requirements and to comply with Government policy.”

All 12 oil-distributing companies in Australia were involved in the pooling agreement: Alba petroleum Co Pty Ltd; Atlantic Union Oil Co Ltd; Australian Motorists’ Petrol Co Ltd; Caltex Ltd; Caltex (Queensland) Pty Ltd; Independent Oil Industry Pty Ltd; Neptune Oil Co Pty Ltd; Hamilton, Morton-Howard, Sleigh; COR Ltd; Shell Co of Australia Ltd and Vacuum Oil Co Pty Ltd.


After Saturday, 29 March, 1947, Pool Petroleum Pty Ltd ceased to exist and the oil companies resumed marketing products under their own brands.

Device: Handstamp

Related patterns: Refer to other patterns in:


Section 2 Commercial Overprints In:



VIC: POOL.a.b.c


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