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Private Revenue Perfins of South Australia

An Elsmore Coath Howard production

The authors would welcome your comments additions or input into this work

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Section 2 - Commercial Overprints




User: David Jones

Haberdashery & Department Store

Address: 100 Rundle St, Adelaide, SA.

Revenue Use:

1966 Series 2c.

Rarity Scale:


1966 Series 2c R4

Background: *David Jones, was born on 8 March 1793, the son of Thomas and Nancy Jones, farmers from Llandeilo, Wales. Jones was apprenticed to a grocer and at the age of just 18 was given management of a general store in Eglwyswrw, Pembrokeshire. Jones married in 1813 but his wife Catherine Hughes died in childbirth, Jones remarried in September 1822 to Elizabeth Williams who died in 1826.

Jones moved to London, finding work in the retail trade and in 1828 he married Jane Hall. It was through her family and religious (they were Independents, that is Protestant Christians but not aligned to any denomination) connections and those of his employers that he met the visiting businessman Charles Appleton, from Hobart, who had opened a store in Sydney in 1825. Jones resigned his job and entered into partnership with Appleton, which included the Australian branches under the style of Appleton & Co.

In October 1834 Jones sailed with his family for Hobart, and spent time in Launceston before arriving in Sydney in September 1835. Appleton had a partner in Sydney named Robert Bourne, but this partnership expired at the end of 1835 and the company became Appleton & Jones. Shortly after this Appleton joined Jones in Sydney but they had some disagreements about credit policies and the partnership was dissolved by mutual consent in 1838. After the split Jones moved to premises on the corner of George Street and Barrack Lane. Jones formed associations with family friends and 'Independents' in London to secure stock and arranged back loads of wool and tallow and other produce from the colonies.

Jones business prospered despite the depression of the 1840’s and by 1856 he took on partners and retired from active management. However the firm did not do well and soon after Jones had to buy out his partners and return to managing the business. Borrowing heavily and making new partnerships he was able to turn the business around and pay out the company’s debts. He finally retired in 1868 and died at his home in Lyons Terrace, Liverpool Street, Sydney, on 29 March 1873. His wife died three weeks later, aged 71.

As a businessman Jones did not limit himself to retail and he had many interests including investments in banks, steamships, building and insurance, where he was a director of the Mutual Fire Insurance Co. and the Australian Mutual Provident Society. He also had political involvements as a member of the first Sydney City Council (1842) and of the New South Wales Legislative Council in 1856-60.

Jones had four sons and four daughters by his third marriage. The eldest son David and his brother George became pastoralists, his second son, Philip (later Sir) became a physician and the youngest son, Edward succeeded his father in the business.

Edward Jones had travelled widely overseas, and from these experiences he redirected the company more in the fashion of the European ‘Department’ Stores. Edward oversaw the rebuilding of the George Street store in 1887 and the building boasted Sydney’s first hydraulic lift and the store included a broader range of goods, including furniture and furnishings. In 1890 the company released its first catalogue and established a mail order department, a step that would lead to the purchasing of large amounts of postage stamps and in turn the need for perforating devices.

The company invested significantly in local design and manufacture establishing a factory in Marlborough Street, which manufactured a huge variety of goods from clothing to luggage.

In 1906, David Jones became a public company and in 1920 it was listed on the stock exchange. In the early 1920’s, David Jones Limited, now with Charles Jones (Junior) as chairman, undertook the building of the new Elizabeth St. store located on a site on Market St. between Elizabeth St. and Castlereagh St. This store opened in 1927 and remains David Jones Limited's 'flag ship' store to this day. Later in 1938 the company opened another store on Market St.

After the end of World War 2 the company expanded to eight stores by 1959, and in the next 20 years would expand to Queensland, Australian Capital Territory, Victoria and South Australia, creating a national retail chain, which in 2012 numbered 36 stores. In 1982, the company acquired the Melbourne department store, Buckley & Nunn, including its properties in Bourke St, and the first David Jones store in Melbourne opened that same year. In 1985, the company acquired Adelaide department store John Martins, and later established a presence in Western Australia.

David Jones c1860

David Jones was a Welsh merchant who met Hobart businessman Charles Appleton in London. Appleton had established a store in Sydney in 1825 and Jones subsequently established a partnership with Appleton and moved to Australia in 1835, and the Sydney store became known as Appleton & Jones. When the partnership was dissolved in 1838, Jones moved his business to premises on the corner of George Street and Barrack Lane, Sydney. Jones survived the depression of the 1840s, and by 1856 had retired from active management of the business. A few years later when the firm failed, Jones returned to manage its affairs and in a few years had fully discharged all obligations to his creditors. 

By 1887, the George Street Sydney store had been rebuilt and a mail order facility introduced. A factory was opened in Marlborough Street, Sydney to reduce reliance on imported goods. In 1906, David Jones announced it would become a public company. By 1959, the store network had expanded to eight stores, and by 1980 David Jones had moved into Queensland, ACT, Victoria and South Australia.

Device: Handstamped

Related patterns: Refer David Jones Limited patterns in:


Other – Section 1 Cancelling Devices: PAID/D.JONES&Co.a

Other - Section 2 Commercial Overprints: DAVID/JONES/LTD.a DAVID/JONES/LTD.b


QLD: Other - Section 2 Commercial Overprints: DAVID JONES

WA: Other - Section 2 Commercial Overprints: DAVID JONES/(PERTH)/LTD..a

*David Jones website


Australia Dictionary of Biography


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