Private Revenue Perfins of New South Wales An Elsmore Coath Howard production The authors would welcome your comments additions or input into this work A B C D E F G H J L M N P Q R S T V W Back to NSW 'Other' page Back to States Perfin index Back to Commercial Overprint index Section 2 - Commercial Overprints R -------------------------------------------------------- Reader's Digest ____.a
User: Reader's Digest Association Pty Ltd Magazine Producer Address: Readers Digest House, 26-32 Waterloo St, Surry Hills, Sydney, NSW Revenue Use: Numeral 1929-66 issue 3d Decimal 1966 issue 3c Rarity Scale: Numeral 1929-66 R1 Decimal 1966 R1 Background: The first issue of Reader’s Digest was published on 3 February, 1922. It was conceived while De Witt Wallace, a U.S. veteran from World War 1, was recovering from shrapnel wounds. The magazine’s format consisted of articles on popular subjects, with one longer article, several pages of humour, and personal anecdote. A ‘Word Power’ column was added in 1945, while from 2010 the U.S. edition increased the number of inspiring spiritual stories and military stories. In 1938, Reader’s Digest was launched in the United Kingdom (sold in 2010) with new countries and regions being added throughout the following decades to include most of Europe, the Asia - Pacific and China (2008-2012). The magazine is currently published in 49 editions and 21 languages. The company also publishes books, DVDs, CDs and other media.
In 1990, the magazine’s parent company The Reader’s Digest Association, Inc. (RDA) became a publicly traded corporation which was bought, in 2007, by Ripplewood Holdings LLC heading a consortium of private equity investors. In 2009, RDA filed for bankruptcy, and again in 2013.
Reader’s Digest Association Pty Ltd first published in Australia in late 1946, with offices at 324 Pitt Street, Sydney; John G. Cooper being the first managing director. (In 1954, J.N. Walker was managing director)
In 1951, a Melbourne office was opened at 98 Collins Street with Frank Tracey as Victorian branch manager. By 1954, Reader’s Digest had moved to 108 Collins Street.
At some time after 1955, the Sydney headquarters moved to their current address at 80 Bay Road, Ultimo (Sydney). In late 2016, Readers Digest business in Australia and New Zealand was acquired by multi-channel direct marketing and media company, Direct Group. Device: Ruler Related Patterns: Nil *Wikipedia
-------------------------------------------------------- ROSENFELD/KENT STREET/SYDNEY..a User: Rosenfeld Lazarus Rosenfeld Pty Ltd Improter Address: 375 Kent St, Sydney, NSW Revenue Use: 1956 Numeral 2d Rarity Scale: 1956 Numeral 2d R4 Background:
375 Kent St, Sydney, NSW Device: Handstamp Related Patterns: Nil -------------------------------------------------------- ROYAL/EXCHANGE/ASSURANCE.a
User: Royal Exchange Assurance Co Insurance Provider Address: 75-77 Pitt St, Sydney, NSW Revenue Use: KEDVII 1909-28 issue 1/- Rarity Scale: KEDVII 1909-28 issue 1/- R4 Background: See REA.a in the perfin section Device: Handstamp Related Patterns: Refer to other Atlas, Royal
Exchange and related company patterns in: -------------------------------------------------------- Received for/W. E. Smith/ Stationer/SYDNEY.a
User: W. E Smith Ltd Printer and Stationer Address: 28-30 Bridge St, Sydney, NSW 227-229 George St, Sydney, NSW Revenue Use: 1894 issue 2d Rarity Scale: 1894 issue 2d R4 Background: William Easdown Smith was born in England in 1838 and emigrated to Australia in the late 1870’s. In the early 1880’s he established a small stationery business, selling specialty papers and later expanded into printing, producing calendars and diaries. The business grew and Smith established his printing business in premises at 28 – 30 Bridge St, as well an adjoining property. The company also had a show room and retail outlet in George St. In June 1899 the company became a limited liability company, as W. E Smith Ltd, with Smith as Managing Director. On 30 September 1899 the companies Bridge St premises were guttered by fire and this fire may well have destroyed the overprinting device. Smith regularly returned to England to secure stock and he was in London when he died on 22 May 1912. The company continued to trade successfully and was still operating as late as 1957 and most likely later. Device: Preprinted in black Related Patterns: Nil
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