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Private Revenue Perfins of New South Wales

An Elsmore Coath production

The authors would welcome your comments additions or input into this work

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Section 2 - Commercial Overprints



Reader's Digest



User: Readers Digest

Magazine Producer

Address: Readers Digest House, 26-32 Waterloo St, Surry Hills, Sydney, NSW

Revenue Use:

Numeral 1929-66 issue 3d

Decimal 1966 issue 3c

Rarity Scale:

Numeral 1929-66 R1

Decimal 1966 R1

Background: *Reader's Digest is an American general interest family magazine, published monthly.

Formerly based in Chappaqua, New York, its headquarters is now in New York City. It was founded in 1922, by DeWitt Wallace and Lila Bell Wallace.

Global editions of Reader's Digest reach an additional 40 million people in more than 70 countries, with 49 editions in 21 languages. It has a global circulation of 10.5 million, making it the largest paid circulation magazine in the world. It is also published in Braille, digital, audio, and a version in large type called Reader's Digest Large Print.

Device: Ruler

Related Patterns: Nil





User: Royal Exchange Assurance Co

Insurance Provider

Address: 75-77 Pitt St, Sydney, NSW

Revenue Use:

KEDVII 1909-28 issue 1/- 

Rarity Scale:

KEDVII 1909-28 issue 1/- R4

Background: See REA.a in the perfin section

Device: Handstamp

Related Patterns: Refer to other Atlas, Royal Exchange and related company patterns in:

NSW: A.a  A.b  A.c  A.d  BEA.a  GAC.a  REA.a  REA.b  SAC.a

Other – Section 2 Commercial Overprints

           State/Assurance/Co Ltd.a

QLD:  A.a


Received for/W. E. Smith/



User: W. E Smith Ltd

Printer and Stationer

Address: 28-30 Bridge St, Sydney, NSW

             227-229 George St, Sydney, NSW

Revenue Use: 

1894 issue 2d

Rarity Scale:

1894 issue 2d R4

Background: William Easdown Smith was born in England in 1838 and emigrated to Australia in the late 1870’s. In the early 1880’s he established a small stationery business, selling specialty papers and later expanded into printing, producing calendars and diaries.

The business grew and Smith established his printing business in  premises at 28 – 30  Bridge St, as well an adjoining property. The company also had a show room and retail outlet in George St. In June 1899 the company became a limited liability company, as W. E Smith Ltd, with Smith as Managing Director.

On 30 September 1899 the companies Bridge St premises were guttered by fire and this fire may well have destroyed the overprinting device.

Smith regularly returned to England to secure stock and he was in London when he died on 22 May 1912. The company continued to trade successfully and was still operating as late as 1957 and most likely later.

Device: Preprinted in black

Related Patterns: Nil


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