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Private Revenue Perfins of Victoria

An Elsmore Coath Howard production

The authors would welcome your comments additions or input into this work

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Section 2 - Commercial Overprints

P

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Peters/ICE CREAM.a

User: Petersville Australia Ltd

Address: Mulgrave, VIC

Revenue Use: 

1932 Series 3d

Rarity Scale:

 

1932 Series 3d R4

Background: *Peter's was founded in 1907 by American migrant Fred Peters who was homesick for ice cream, which had become a popular treat in the US during the late 1800’s.

Fred Peters was born in, Michigan, USA, in 1866 and on leaving school at 18 he worked as a travelling salesman for a drug company. In 1891 he became a salesman for the Union Manufacturing Co., Ohio, and within three months was the sales manager.

He later had a financial interest in a New York firm, which exported bicycles and parts to Australia. As part of this venture Peters moved to Sydney in 1897 and while in Sydney he married a Canadian, Daisy Stephen. In 1898 the business failed and Peters returned to America, where his father told him, 'Son, the place to find your money is where you lost it'.

This encouraged Peters to return to Sydney in 1899 where he began a business with several agencies including the Union Manufacturing Co. Pursuing his love of ice cream, which was not readily obtainable in Australia at the time, he initially made ice cream at his home in Manly using his mothers recipe, but in 1907 he leased two rooms in an ice factory at Paddington and set up the Peters' American Delicacy Co. Ltd (later Peters). The company moved to new premises in Redfern in 1923 and business flourished. In a series of company floats Peters established offices in Brisbane (1927), Newcastle, Melbourne, Perth, and Townsville as well as a manufacturing site in Rockhampton, (all in 1929).

In June 1929 the WA arm of the company purchased the shares of the Western Ice Co. and this company was the user of this overprint.

Peters served as a director on many boards but took no interest in politics. He retired as managing director of Peters' in 1936 and died in May 1937.

During the 1930’s Peters became Petersville Australia Limited and later its national headquarters was established at Mulgrave in Melbourne. By the 1960’s it had diversified into many areas of dairy food manufacture and in the 1970’s it merged with H C Sleigh. In the 1980’s the company was taken over by Adelaide Steamship Company (Adsteam) and then later Pacific Dunlop (now Ansell) Pacific Dunlop sold its food assets in the mid 1990s, and the ice cream division was acquired by Nestle.

These take overs and sales excluded the Western Australian (WA) part of the company which continue to operate as Peters Ice Cream and were owned by PB foods until they sold it to New Zealand Diary Company, Fonterra, in 2006. In 2009 Fonterra finally sold the WA Peters operation to Nestlé.

Device: Preprinted.

Related patterns: Refer to other patterns in:

QLD: Other - Section 2 Commercial Overprints: PETERS/ICE/CREAM.a

WA: Other - Section 2 Commercial Overprints: PETERS/Western Ice.a

*Australian Dictionary of Biography.

Device: Handstamp

Related Patterns:

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POOL..a .b .c

.a

   

.b                                      .c

User: Pool Petroleum Pty Ltd

Address: 163 William St, Melbourne, VIC

Revenue Use: 

1911 Series 3d

1932 Series 3d

Rarity Scale:

 

1911 Series 3d R4

 

1932 Series 3d R4

Background: Registered in 1942. Pool Petroleum Proprietary Ltd was formed, with all existing oil companies as its members. Gas-producer units became compulsory for the owners of large trucks.

Device: Handstamp

Related Patterns: Nil

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P.T. CO (LTD.).a

User: P.T. Co

Address: St, Melbourne, VIC

Revenue Use: 

1902 Series 6/-

Rarity Scale:

 

1902 Series 6/- R4

Background:

Device: Handstamp

Related Patterns: Nil

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P.W.D..a

User: Public Works Dept

Government Body

Address: Melbourne City Council Offices, Town Hall Melbourne, VIC

Revenue Use:

1933 Tax Series 2/- 

Rarity Scale:

 

1933 Tax Series 2/- R4

Background: *The Public Works Department was a government agency which operated in Victoria between 1855 and 1987.

Over its long history, the department had various responsibilities, many of which were later devolved to other departments or authorities. These included:

  1. Building and government accommodation services and supply of stores, furniture and equipment until 1987
  2. Cemeteries until 1873
  3. Furniture and equipment up to 1987
  4. Licences for the occupation of unused roads and water frontages
  5. Local government between 1855 and 1958
  6. Main roads and bridges between 1877 and 1913
  7. Marina permits until 1987
  8. Metropolitan foreshores until 1956 and between 1974 and 1983
  9. Ports and harbours between 1900 and 1983 which, for periods of time, included fisheries and aspects of immigration and the Alfred Graving Dock
  10. Preservation of historic buildings until 1973, with preservation of historic government buildings continuing until 1983
  11. Property and accommodation management until 1985
  12. Tourist resorts and facilities between about 1922 and 1958
  13. Water supply (metropolitan) and sewerage between 1855 and 1891
  14. Water supply (rural) from 1860 and 1867
  15. Wire netting advances until 1928

The department was abolished in 1987, with all major functions taken up by the newly created Ministry of Housing and Construction (Victoria).

Device: Handstamp

Related Patterns: Nil

*Wikipedia

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