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Private Revenue Perfins of Victoria

An Elsmore Coath Howard production

The authors would welcome your comments additions or input into this work

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Section 2 - Commercial Overprints

K

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KRAFT/FOODS/LIMITED.a

 

User: Kraft Foods Ltd.

Food Suppliers

Address: Salmon St, Port Melbourne, VIC

Revenue Use: 

1932 Series 3d

Rarity Scale:

 

1932 Series 3d R4

Background: Frederick (Fred) Walker was born in Melbourne in January, 1886, and began his business career with J. Bartram & Sons. At the age of 19, he went to Hong Kong and established Fred Walker & Co. importing Australian goods and exporting Asian goods to Australia.

Having gained valuable experience, Walker returned to Melbourne in 1907 and formed Fred Walker Company at 54 William Street, which started canning food, especially dairy products, for export to Asia. By 1910, Walker was exporting canned butter and cheese under the Red Feather label. From 1911, the company offices were located in Flinders Street.

In 1918 he began making Bonox (invented by Camron Thomas for Kraft Foods) at a new factory in Best Street, North Fitzroy, and in 1923 introduced the iconic Vegemite (created by Dr Cyril Callister for Fred Walker Company from left over brewers’ yeast from Carlton & United Breweries).

In June, 1919, Frederick Walker Co. opened in premises on the corner of Spring and Pitt Streets, Sydney, followed in early 1920, by offices in Grenfell Street, Adelaide, and a factory in 1924, in Kerferd Road and Merton Street, South Melbourne.

In 1916, Chicago businessman James Kraft had patented a method of halting maturation of cheese during processing. Walker travelled to America to meet Kraft and obtained the Australian rights for Kraft processed cheese.

In 1926, Kraft Walker Cheese Co. Pty Ltd, the parent company of Kraft Foods Ltd was formed in Melbourne, and started manufacture of processed Kraft Cheddar Cheese, in Maffra Street, South Melbourne. Initially, the company processed cheese from other factories at a plant at Riverside Avenue, Melbourne, (the Kerferd Road plants being closed in 1926 and later sold in 1935) but supply problems resulted in Kraft leasing (and expanding) the Warrnambool Cheese and Butter Company’s cheese making plant at Allansford, near Warrnambool in November, 1934.

Following the death of Fred Walker in July, 1935, Kraft Walker Cheese Co. Pty Ltd and Fred Walker & Co. were amalgamated to form the Kraft Walker Cheese Co. Ltd with the American Kraft Co. acquiring a controlling interest. A new vegetable dehydration factory was opened at 162 Salmon Street, Port Melbourne, in October, 1943. This would become the most well-known Kraft plant in Victoria.

In 1950, Kraft Walker Cheese Company Ltd, became Kraft Foods Ltd. and built a new plant at Fisherman’s Bend. As of 2001, Kraft Foods Ltd head office was at 187 Todd Road, Fisherman’s Bend.

In October, 2012, Kraft Foods Inc. split into Mondelez International Inc and Kraft Foods Group, the later merging with H.J. Heinz Co. in March, 2015, to form the world’s fifth largest food company.

Kraft Foods launched many famous Australian brands including Kraft Peanut Butter (1931), Kraft Mayonnaise, Cheddar Portions, and Cracker Barrel Cheese (1954), Philadelphia Cream Cheese (1956) as well as salad dressings, sandwich spreads and singles sliced cheese. By the end of the 1980s, Kraft was the second biggest food company in the world.

Device: Stencil

Related Patterns: Nil

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KYNETON.a

 

User: Kyneton

Address: Kyneton, VIC

Railway Use:

1887-1902 Series 1/-

Rarity Scale:

1887-1902 Series 1/- R4

Background: Possible Station Master's cancelling device

Device: Handstamp

Related Patterns: Nil

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